City of Sustainnovation

Creative Concepting

Tradeshow exhibition installation and integrated campaign to bring to life Covestro's products by showcasing them in a vision map of the future.


Global materials and coatings company Covestro (formerly Bayer Materials) worked with us to position and launch their 2019 European Coatings Show exhibition.


Our solution involved bringing to life a ‘virtual city’ concept with different zones to showcase Covestro’s product range in various ways.

Each district on the stand had a distinct visual presence, to aid wayfinding in a busy conference environment - helping visitors find their way to and around the stand. The concept was brought to life through an integrated campaign, before, during and after the event, across print, interactive, 3D and animated film applications.


The event was a hit, with Covestro’s stand winning the ‘best of show’ award.