933194919
Repositioning Granite Capital, a leading VC firm, to Granite Asia, a private, multi-asset investment platform via brand strategy, identity, website and launch applications design.
GGV Capital Asia approached Studio Everywhere to assist with their rebrand. The challenge was to maintain the heritage and strengths of their past, but to rebrand themselves for the future - evolving from a venture capital firm, to a multi-asset investment fund.
With this in mind, we found a golden nugget within their existing brand name. To evolve GGV Capital to Granite Asia - a strong, foundational brand that works as a bedrock to help build progressive businesses that withstand the peaks and troughs of the market and will create impact in the region. We conducted interviews, surveys, and a half-day workshop in order to build their brand positioning that will support them moving into their vision for the future.
The result was a beautiful brand platform and story, built from their 20 year heritage and crafted around the idea of Granite and the concept of being able to create strong, diverse businesses for the variety of markets in Asia. We reskinned and refreshed their assets to tell the lineage and future story of Granite Asia, including their website, PPT templates, LinkedIn profile, letterheads, business cards, zoom backgrounds, event banners, email signature, and brochure covers.