Founded in 1997, Alteryx reshaped how the world used data to drive advantage. As AI began transforming the industry they were among the first to tap its potential, making it a natural extension of what they’d been delivering for 25 years. The problem was, as noise started to rise around AI, few people noticed the change. Our task was to bridge a perception gap between Alteryx’s past as a data-prep tool and their future as an AI-enabled decision intelligence platform driving the intelligent enterprise.

Navigating change is never easy, but our discovery phase revealed more compelling truths to work with. When a technology of unprecedented power arrives seemingly out of nowhere, everything from mild anxiety to white-knuckled fear enters the boardroom. Trying to make sense of it, enterprise leaders don't want another model, promise or more hype - they want pragmatic paths to value. It’s hard to know where to begin. This led us to a simple solution. Make Alteryx the essential starting point. Not just another AI tool - a system that makes AI work in the real world. Disarmingly simple, ‘Starts with alteryx’ cut through the noise and jargon immediately. A relevant, memorable and repeatable comms mechanic capable of addressing any challenge across any category with the same practical and positive outcome. Whatever intelligent enterprise issue you need to figure out - especially if it’s AI-related – ‘Starts with alteryx’. The idea inspired an equally utilitarian approach to the visual identity, comprised of a series of building blocks and pathways designed to deliver messages like live workflows.

‘Starts with alteryx’ launched at the Gartner Data & Analytics conference in Orlando, Florida, March 2026, and the campaign will continue to roll out across digital, OOH and events activation in key markets throughout the year. Since launch, the business has gone on to cross $1 billion in ARR powering more than 380 million automated workflows annually for more than 8,000 customers around the world.