The world needs to build—faster and at greater scale than ever before. Demand for housing, energy, and infrastructure is surging, while the construction workforce is shrinking fast. Enter Bedrock Robotics: a team of seasoned leaders out of Waymo, Segment, and Uber Freight with a clear mission—to retrofit the world’s heavy equipment with advanced autonomy, unlocking a new era of progress. Backed by $80M from Eclipse Ventures, 8VC, and others, Bedrock came to us ahead of their launch out of stealth.

We partnered closely with the founding team to develop a complete brand system: strategy, narrative, identity, content, and website. The strategy centered on a clear positioning—advanced autonomy for the built world—and a brand signal—Continuous Progress—that balanced immediate impact with long-term ambition. The identity combined bold type, industrial palettes and patterns, raw photography, and 3D motion graphics to highlight the product itself. To demonstrate this was real-life technology, we led content production across multiple test and job sites, capturing machines in action and stories from the field. All layering into a modular, scalable website designed to evolve with the business.

Bedrock launched in July 2025 with an $80M raise and major press coverage from Forbes, TechCrunch, and more.The brand has helped Bedrock define its category, drive commercial traction, and build early momentum with customers, partners, and recruits — giving their team a strong foundation to grow.