Blockchain technology offers transformative potential to industries, especially in finance. However, past boom and bust cycles have led to scepticism, making it crucial for blockchain-based businesses to focus on building credibility and trust. Credbull, a private credit fund manager that uses tokenisation to enhance transparency, manage risk, and diversify private credit investment opportunities, came to Studio Everywhere for a comprehensive brand strategy to establish their reputation and attract institutional and web3 treasury investors.

We created BlackOpal, a brand designed to emphasise exclusivity and rarity, alluding to the precious gemstone. We positioned it as “the premier on-chain private credit fund,” offering access to real assets - SME private credit in emerging markets - that deliver rare value - in the form of high fixed yields.

The new identity was brought to life on a sleek, professional website, blending premium design with a cutting-edge tech feel. The goal was to build trust and credibility, positioning BlackOpal as the future of finance while providing institutional investors with enough information to initiate conversations with their sales team. BlackOpal is a new symbol of credibility and innovation in on-chain finance.