Cognigy AI

Cognigy AI

Power Up

Creative Concepting
Launch Campaign

Brand positioning, customer messaging, and launch campaign for market expansion of Cognigy, an AI-powered customer service and support platform.


Cognigy is a fast growing Conversational AI company, focused on call center automation and customer service transformation. Their platform, Cognigy.AI, enables customer service organizations to scale customer satisfaction by automating common requests, executing complex transactions and empowering human agents to better serve customers via real-time personalized insights. Turning a former customer pain point for brands into a next-generation, distinctive customer experience that delights.

Hailing from Germany, Cognigy had built a strong foundation in their region, and next set their sights on the US market. This required a more considered approach to their brand storytelling that shifted their message away from technical features towards compelling customer benefits.


Studio Everywhere worked closely with Cognigy's leadership and marketing teams to evolve their positioning and messaging, developing in-depth customer insights and personas, and defining a powerful new brand narrative to resonate with new priority customer targets: Enterprise Chief Experience Officers and Call Center managers.

Then we translated the strategy into strategic messaging and a brand launch campaign concept, based on the idea of 'Power Up' - a versatile, benefit-focused messaging vehicle that brings consistency to the way Cognigy speaks to each audience across channels and touch points.


Cognigy went on to announce their Series B and continued push for growth internationally, powering up contact centers and service organizations - everywhere.