Rebranding a B2B fashion and textile manufacturing company for the next generation of business by integrating sustainability into their identity and brand story.
For over 40 years, Alpine Group have partnered with leaders across the industry to deliver a more sustainable future for fashion. During this time, they have built a leading global apparel and materials business, providing end-to-end apparel research, design and manufacturing solutions to the world’s biggest brands and retailers. The time was right for Alpine Group to lead the way into the future – by implementing a comprehensive sustainability strategy, and by letting the world know what they stand for.
Studio Everywhere helped create sustainability-themed, modern new narratives and identities for both the Alpine Group, and their go-to-market brands, Alpine Creations and Paradise Textiles. The brand stories were based around the ideas of "Fashioning the Future" and "Making a Material Difference", respectively.
We reflected the textile heritage in the branding by referencing traditional pattern paper and using the pattern as a useful and subtle branding element. The two graphic shapes, the circle and triangle, represent the brands in the Alpine Group. This is then boldly applied to assets both digital and physical.
What was a complicated brand structure has been transformed into a cohesive and powerful brand that works across the world, giving the business a credible voice and visual stamp, and opening up conversations and opportunities with global brand clients.